#AMotherKnows by Hyland's
This past Mother’s Day, Hyland’s launched a new initiative to communicate Hyland’s commitment to the support, care and community of mothers everywhere, providing love and encouragement for all the hard choices, big and small, that mothers make every day to raise healthy, happy, kind and contributing children.
This new platform, #AMotherKnows, seeks to share the unique wisdom that mothers have passed on across generations and across the street, as part of the inherent community moms become part of the moment they are handed their brand new babies. Hyland’s looks to honor and share this love with every mother who has made the brand part of their tool box of mothering for over 100 years.
Hyland’s launched their new program with this video, that showcases the real and raw challenges, tears, joys and fears of motherhood, to honor the tough decisions mothers must make every day. In addition, women across the country will be asked to share their best pieces of mothering wit and wisdom on social media in the weeks to come, whether handed down from their own family, or simply from a friend. The best of these will be shared out via Hyland’s social networks, and may even find a place on future Hyland’s packaging or website. Truly, #AMotherKnows, and Hyland’s is proud to have been part of this special community for over a 100 years.
Hyland's Partners with GOOD+ Foundation to Donate to Families in Need
Did you know that more than one in five children in the United States live in households with incomes below the federal poverty level? That equates to over 16 million kids! Such a devastating fact ultimately effects all of us, and makes those of us here at Hyland's wonder how we can make a bit of difference to help these families in need.
So this fall, Hyland’s is partnering with GOOD+ Foundation, a non-profit organization, to get medicine to families that need it. Many of the parents served by GOOD+ Foundation are part of a multi-generational cycle of poverty, with 86% living below the poverty level, 33% being teen mothers and 63% being single mothers. With each purchase of Hyland’s 4 Kids Cold 'n Cough products, we will donate medicine. One purchase equals one donation, up to 100,000 bottles!
Staying true to the core vision of the company, we want to make safe, effective and natural healthcare solutions more easily accessible. We are working closely with GOOD+ Foundation to ensure our donation will help provide peace of mind to young moms who want to keep their children healthy during the back-to-school and cough/cold seasons.
The #GiveBackGood campaign is built primarily around social media, with robust content to communicate the brand and products, as well as GOOD+ Foundation's mission and programs. Hyland's will also be supporting the program via digital ads, radio ads, mobile rebates and influencer partnerships. We created special Give packaging to communicate the partnership with GOOD+ Foundation in stores. You will see it on shelves from August to December.
To learn more about the initiative, you can visit www.hylands.com/givebackgood or follow us on social media for updates.