Natural Relief

Media - Press Release

News Release
For Immediate Release

RKPR
Natalie Terashima, 858.922.3017
Natalie@rkpr.net

Hyland’s, Inc. Launches New Hyland’s 4 Kids Bumps ’n Bruises with Arnica

Leader in Homeopathic Medicines Delivers Natural Relief for Children’s Bruising and Swelling

LOS ANGELES--(BUSINESS WIRE)--Hyland’s, trusted maker of high-quality homeopathic medicines for more than 100 years, today announced a new addition to its family of children’s products: Hyland’s 4 Kids Bumps ’n Bruises with Arnica. An advanced treatment for common childhood “boo boos,” the topical ointment stick comes in a fun and whimsical eco-friendly tube, and provides safe and effective relief of bruising, pain and swelling with Arnica Montana, which is a widely recognized homeopathic medicine for these conditions.* Available now at Target stores nationwide, Hyland’s 4 Kids Bumps ’n Bruises with Arnica was created as part of the retailer’s “Made to Matter” program: a collection of natural, sustainable products available exclusively for Target guests.

“Our children’s Arnica products have long been trusted solutions for parents looking to relieve their kids’ pain, so we’re excited to offer a new, innovative natural option for topical relief of bruising and swelling”

“Our children’s Arnica products have long been trusted solutions for parents looking to relieve their kids’ pain, so we’re excited to offer a new, innovative natural option for topical relief of bruising and swelling,” said Thao Le, vice president of marketing at Hyland’s. “Our new Hyland’s 4 Kids Bumps ’n Bruises combines the tried-and-true natural relief of Arnica with modern product benefits like environmentally-friendly packaging and toxin-free ingredients that today’s savvy mom appreciates. Plus, we intentionally created the packaging with colorful, goofy ‘splat’ faces to distract and delight kids as soon they see it. With today’s active kids, bumps, bruises and 'boo boos' happen, and we’re excited to give parents another effective tool to help keep kids off the sidelines.”

A natural solution for minor everyday bruising, pain and swelling, Hyland’s 4 Kids Bumps ’n Bruises with Arnica contains no Aspirin, Acetaminophen, Ibuprofen, Naproxen, Pseudoephedrine or Dextromethorphan. It is also formulated without PABA, phthalates, synthetic preservatives, fragrances, parabens, dyes or petrolatum. The portable and convenient paper ointment tube is biodegradable, taking only 1–2 years to decompose compared to plastic packaging that persists for hundreds of years in nature.

Hyland’s 4 Kids Bumps ’n Bruises with Arnica is formulated for children 2–12 years old, and can be applied topically as needed. Other popular products in the Hyland’s 4 Kids line include: Cold ’n Cough, Cold ’n Mucus, Calm ’n Restful and more. Suggested retail price for Hyland’s 4 Kids Bumps ’n Bruises with Arnica is $8.79 per tube.

For more information about Hyland’s and its complete line of homeopathic medicines for children, babies and adults, please visit www.hylands.com.

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About Hyland’s
Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐ quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit www.hylands.com or http://www.facebook.com/Hylands.Health.