For Immediate Release
Sarah Eykyn, The Fresh Ideas Group
Hyland’s, Inc. wins 2013 Better Nutrition Best of Supplements Award
New DEFEND™ Severe Cold & Flu recognized in Homeopathic Remedies category
LOS ANGELES, Calif. (Sept. 17, 2013) – Hyland’s® DEFEND™ Severe Cold & Flu powder has been recognized as the winner of a 2013 Better Nutrition Best of Supplements Award within the Homeopathic Remedies category. The winners in each category were selected by the magazine’s editors from hundreds of product options. Better Nutrition’s Best of Supplements Awards make it easier for natural living consumers to make informed choices at health foods stores. The award winners will be featured in the Nov. 2013 issue of Better Nutrition.
Packaged in individual sachets, each dose of Hyland’s DEFEND Severe Cold and Flu can be mixed in hot water to create a honey and lemon flavored medicated drink that is safe, natural and effective. The quick-dissolving powder is formulated to ease the symptoms that often accompany severe cold and flu, including congestion, runny nose, fever, chills and body aches.* DEFEND Severe Cold and Flu contains no dyes, artificial flavors or artificial sweeteners.
A new addition to its line of DEFEND formulas for the relief of seasonal illnesses, Hyland’s DEFEND Severe Cold and Flu is designed to soothe with every sip. “We developed this multi-symptom medicine to relieve the sudden onset of flu, as well as the late signs & symptoms of severe colds and flu,” said Amy Fox, vice president of product innovation at Hyland’s. “This is the first homeopathic medicine to fight colds and flu in the form of a natural, soothing drink, and we are delighted that it has been recognized by Better Nutrition for this meaningful award,” she noted.
Hyland’s DEFEND Severe Cold & Flu will be available at Rite Aid stores nationally as well as other groceries and natural retailers (SRP $12.99 for a box of 8 individual sachets) from September 2013. More information can be found at www.hylands.com/flu.
The Hyland’s DEFEND line includes DEFEND Cold & Cough, DEFEND Cold & Cough Night, DEFEND Cough, and DEFEND Sinus, offering multi-symptom relief in natural formulas that are non-drowsy and free from dyes, sugar and artificial sweeteners. Hyland’s DEFEND Cough Syrup was named #1 Pharmacist Recommended Homeopathic Cough Product in the 2012 Top Health Products report released by U.S. News & World Report and Pharmacy Times.
For more information about all of Hyland’s homeopathic medicines, visit www.hylands.com. Hyland’s products can be found at chain drug stores such as Walgreen’s and Rite Aid, pharmacies, grocery stores, supercenters like Wal-Mart, and specialty retailers such as GNC and Vitamin Shoppe, nationwide.