For Immediate Release
Contact: Sarah Eykyn, Fresh Ideas Group
Hyland’s Achieves #1 Pharmacist Recommended Status by U.S. News Health
Accolades awarded for DEFEND™ Cough and Leg Cramps™ products
LOS ANGELES (June 27, 2012) – Hyland’s is proud to announce that their DEFEND Cough and Leg Cramps products were named #1 Pharmacist Recommended in the recent Top Health Products report just released by U.S. News & World Report and Pharmacy Times. DEFEND Cough Syrup is the most recommended Homeopathic Cough Product, while Hyland's Leg Cramps is the #1 pharmacist recommended product for Leg Cramp Relief.
For 16 years Pharmacy Times, the leading trade publication, has surveyed tens of thousands of pharmacists nationwide to gather their knowledge on the most recommended over-the-counter products in multiple key health areas. A preview of the Top Health Products report can be found online at: http://health.usnews.com/health-news/health-products/articles/2012/06/19/pharmacist-picks-top-health-products
"Our company was started by pharmacist George Hyland in 1903, with the vision of providing safe, effective and natural medicines," said Thao Le, Hyland’s vice president of marketing. "To be recognized as a #1 Pharmacist Recommended brand is an honor that goes back to our roots."
Building on its century-long commitment to make safe and natural homeopathic medicines readily available, Hyland's introduced its new line of DEFEND medicines in 2011. Hyland’s Cough Syrup was introduced to the market in early 2012. Designed to temporarily relieve the symptoms of coughs due to colds, the pleasant-tasting formula is alcohol and PPA free.
While many consumers reach for traditional medicines to treat coughs and colds, at least 38 percent of adults use complementary and alternative medicine to treat common illnesses1. Unlike most traditional over-the-counter cold and sinus medicines, Hyland’s DEFEND Cough, DEFEND Cough and Cold, DEFEND Cough and Cold Night, and DEFEND Sinus relieve the symptoms of seasonal illnesses rather than suppressing them. Formulated to stimulate the body’s own defense mechanisms, the DEFEND line can be used to safely and effectively alleviate common cold and sinus-related symptoms without diphenhydramine, dextromethorphan or phenylephrine.
Hyland’s Leg Cramps is a traditional homeopathic formula that stimulates the body’s natural healing response, to relieve symptoms without contraindications or side effects. Hyland's Leg Cramps™ is safe for adults and can be used in conjunction with other medications. Hyland’s Leg Cramps is the top selling* leg treatment product on the market.
The findings of Pharmacy Times are reported in an annual OTC Guide, a tool distributed and used extensively by pharmacists all over the country. This year, in collaboration with U.S. News & World Report, the information is being shared for the first time with consumers to help educate them on important health decisions.
Hyland’s products can be located at chain drug stores such as Walgreen’s and Rite Aid, pharmacies, grocery stores, supercenters and specialty retailers such as GNC and Vitamin Shoppe, nationwide.