For Immediate Release
Hyland’s,® Inc. celebrates its 110th anniversary with innovative social media campaigns that promote natural solutions for wellness
7‐Day Sleep Challenge and Hyland’s Baby New Packaging debut at Natural Products Expo West
LOS ANGELES (Mar. 05, 2013) – Celebrating its 110th anniversary, Hyland’s, Inc. is proving itself to be a master of modern social marketing. Attracting thousands of new consumers with innovative campaigns online that deliver content‐rich, natural solutions to everyday challenges, Hyland’s will unveil its first 7‐ Day Sleep Challenge at Natural Products Expo West, Anaheim, Calif., March 8‐10, 2013 (booth #1760), along with other exciting initiatives.
On February 28, 2013, Hyland’s launched a month‐long contest to name its Tooth Fairy in celebration of the National Tooth Fairy Day. The Hyland’s Tooth Fairy is a character who will engage and educate parents and children alike as they search for safe, effective solutions to ease the discomfort of teething. And, while it’s no surprise that trouble sleeping is often linked to caring for young children, Hyland’s will launch its 7‐Day Sleep Challenge to help consumers of all ages discover the strategies they need to achieve a better night’s sleep, naturally.
“We appreciate that our customers want effective natural solutions that can work for their families,” said Thao Le, vice president of marketing at Hyland’s. “By reaching out to them via social media, we have been able to provide education about natural alternatives and become a trusted resource for family health and wellness, from newborns all the way up to the active retired,” she noted.
Sleep is a big issue for many Americans. According to the National Sleep Foundation1, 43 percent of Americans between the ages of 13 and 64 say they rarely or never get a good night's sleep on weeknights. Sixty percent experience disruptions to their sleep every night, or almost every night. While financial concerns related to the economy play a large part in keeping adults up at night, according to Mintel2, concern over the potential side effects of prescription pharmaceuticals is affecting their willingness to try traditional sleep aids. As a result, there is an increased interest in natural, over‐the‐counter alternatives.
While safe, natural solutions such as Hyland’s Calms Forté, Hyland’s Nerve Tonic, and Hyland’s Leg Cramps PM can assist those seeking relief from everyday stresses and strains, Hyland’s appreciates that many factors influence and help improve sleep.
“Sharing rich content that helps consumers reassess their sleep environment and habits, and collaborating with partner brands to provide meaningful rewards for participation, is something we feel can make a tremendous difference in our customer’s lives,” says Lisa Shapiro, Hyland’s brand manager.
Hyland’s free 7‐Day Sleep Challenge, timed to launch the day after Daylight Savings, begins March 11, 2013. In addition to useful tips for reducing stress and sleep issues, a daily Sleep Challenge is offered to help promote restful sleep in just 7 days.
While adults battle with sleep issues, babies need natural relief for common ailments such as teething, coughs and colds. In addition to its engaging Tooth Fairy campaign online, Hyland’s will introduce a brand new look for its Hyland’s Baby line at Expo West. Hyland’s Baby products are specially formulated for babies between ages 6‐24 months and will remain unchanged, continuing to offer safe, effective relief with no artificial flavors, dyes or parabens. The new packaging is expected to be on the shelf by the end of the second quarter of 2013.
Hyland’s products are available at Walgreens, Rite Aid, national grocery retailers and select Natural Foods stores. For more information call 1‐800‐624‐9659 or visit www.hylands.com or www.hylandsbaby.com.
2 Mintel, OTC Sleep Aids ‐ US ‐ January 2012