For Immediate Release
 

Los Angeles, CA – Parents everywhere will be searching for a way to relieve their young children’s cough and cold symptoms as the autumn months approach and children return to school. Many, though, are leery of some over-the-counter (OTC) medications that, this time last year, were under discussion as to their safety and efficacy for young children. Add to that the fact that, according to the Center for Disease Control, 22 million school days are lost annually in the U.S. due to the common cold, it’s easy to see that not treating symptoms is simply not an option. As a result, many parents are opting to treat their children with safer, more natural medicines.

In 2007 and 2008, the Food and Drug Administration (FDA) warned parents of children’s OTC medications that contained any of the eight specific, active ingredients of concern, including phenylephrine, diphenhydramine, pseudoephedrine, clorpheniramine, brompheniramine, dextromethorphan, guaifensisin, doxylamine. This year, experts say that many parents want to take control of the issue and make sure that when cold season hits, they’re prepared.

“The 2008 cold and cough season resulted in thousands of scared, confused parents unsure of how to help their child get some relief from stubborn symptoms,” said Jim Sears, M.D., expert on pediatric medicine and advocate of natural treatments. “I want parents to find comfort in knowing that there are OTC medications in their local drug stores and health food stores that are safe for their children. Known as homeopathic medications, these OTCs are all natural, extremely safe and will effectively relieve a young child’s cold, flu and cough symptoms.”

Hyland’s, Inc. is a leading, national provider of homeopathic medications. They are reaching out to parents this cough and cold season to make sure that children everywhere have access to safe symptom relief.  “Families need to know that there are ways to safely treat the symptoms of colds and flu this fall, especially in children,” said J.P. Borneman, Ph.D., chairman and CEO of Hyland’s, Inc. “While persistent or severe symptoms should always be referred to a healthcare professional, parents remain their child’s first defense in alleviating symptoms while avoiding the dangers associated with medicines containing the active ingredients of concern to the FDA. For this reason, Hyland’s is making time this cough and cold season to educate parents on their OTC options, helping them gain access to safe medications for their child.”

About Hyland’s, Inc. Hyland’s, Inc., a subsidiary of Standard Homeopathic Company, develops homeopathic formulas with the highest quality natural ingredients following the strictest of standards for preparation. With over a century of commitment, Hyland’s tradition of excellence consistently provides quality and integrity in every product. From Hyland’s Teething Tablets to Hyland’s Calms Forté, Hyland's cares for your family at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family.

 

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