News Release
For Immediate Release
Contact: Sarah Eykyn, Fresh Ideas Group
205-239-6445,
Sarah@freshideasgroup.com
Contact: Mary C. Borneman, Hyland's, Inc.
424-224-4135,
mborneman@hylands.com
Hyland’s,® Inc. to introduce natural DEFEND™ products
for coughs, colds and sinus symptoms
Safe, effective medicine offers adults multi-symptom relief from
seasonal illnesss
LOS ANGELES (Sept. 6, 2011) – Coughs and colds are a fact of life.
Parents who have long trusted Hyland’s, Inc.’s effective pediatric
cough and cold products for their sick children can now find relief
from the symptoms of seasonal illness with homeopathic products
tailored specifically to adults. The new line, consisting of DEFEND
Cold & Cough, DEFEND Cold & Cough Night and DEFEND Sinus, offers
multi-symptom relief in natural formulas that are non-drowsy and
free from dyes, alcohol and sugar.
The
average adult catches two to four colds a year, causing
approximately 150 million work days to be lost each year,1
at a cost of $20 billion. Sinus infections are estimated to affect
as many as 37 million Americans each year, with 40 percent to 85
percent of those affected by common colds showing signs of inflamed
sinuses.2 While many reach for traditional medicines, at
least 38 percent of adults use complementary and alternative
medicine to treat common illnesses.3
Unlike most traditional over-the-counter cold and sinus medicines,
Hyland’s DEFEND products relieve symptoms rather than suppressing
them. Formulated to stimulate the body’s own defense mechanisms, the
DEFEND line can be used to safely and effectively alleviate common
cold and sinus-related symptoms without diphenhydramine,
dextromethorphan or phenylephrine.
DEFEND Cold & Cough soothes symptoms including nasal congestion,
cough, sore throat and sneezing in a non-drowsy liquid formula that
is ideal for daytime relief. DEFEND Cold & Cough Night is a liquid
formula that is designed to alleviate cold symptoms as well as the
occasional sleeplessness that accompanies them. DEFEND Sinus
quick-dissolving tablets are specifically formulated to relieve
symptoms of sinus pressure, headache, nasal congestion, sinus pain
and fever associated with colds or allergies.
“With the addition of DEFEND products to our tried-and-trusted 4Kids
line of homeopathic remedies, it’s possible to treat the whole
family naturally when coughs, colds and sinus problems strike,” said
Amy Fox, vice president of product innovation at Hyland’s. “Our
products work without contraindications or side effects to stimulate
the body's natural healing response. It’s a safe and effective first
line of defense against seasonal illness, particularly for the moms
and dads who get sick when their children bring colds home from
school and day care,” she noted.
Hyland’s DEFEND products will be available in Walgreens, Rite Aid,
national grocery retailers and natural food stores for a suggested
retail price of $12.99 each for the DEFEND Cold & Cough, DEFEND Cold
& Cough Nighttime and DEFEND Sinus. For more information call
1-800-624-9659 or visit
www.hylands.com.
# # #
About Hyland’s, Inc.
Hyland’s, Inc., a division of Standard Homeopathic Co., develops
homeopathic medicines with the highest-quality natural ingredients,
following the strictest standards of preparation. With its
commitment to excellence for over a century, Hyland’s consistently
provides quality and integrity in every product. From Hyland’s Baby
Teething Tablets to Hyland’s Calms Forté, Hyland's cares for
families at every stage of life. Consumers can trust all of Hyland’s
products to be natural, gentle, effective and safe for the entire
family. For more information on products, visit
www.hylands.com or
www.facebook.com/Hylands.Health.
1
Garibaldi RA (1985). "Epidemiology of community-acquired respiratory
tract infections in adults. Incidence, etiology, and impact". Am. J.
Med. 78 (6B): 32–7.
2 Virginia Hopkins Health Watch,
http://www.virginiahopkinshealthwatch.com/2011/02/sinus-infection-alternative-solutions/.
3 “38 Percent of Adults and 12 Percent of Children
Use Complementary and Alternative Medicine”,
http://nccam.nih.gov/news/2008/121008.htm
