News Release
For Immediate Release
Contact: Jen Marshall, Fresh Ideas Group
303-449-2108,
ext. 18,
Jen@freshideasgroup.com
Contact: Mary C. Borneman, Hyland's, Inc.
424-224-4135,
mborneman@hylands.com
Hyland's, Inc. launches Hyland's Baby Cough Syrup for
infants 6 months and older
Safe, effective medicine provides natural relief for coughs due to
colds
LOS ANGELES (Sept. 06, 2011) – Parents seeking a safe, effective
medicine to soothe seasonal coughs will welcome the launch of
Hyland’s, Inc.’s new
Hyland’s Baby Cough Syrup for infants 6 months and older.
Following the FDA’s 2008 warning about the use of over-the-counter
medicines for infant coughs and colds due to safety concerns for
very young children, parents have had few other over-the-counter
medicine options to ease their children’s discomfort. Hyland’s new,
100 percent natural, homeopathic formula relieves symptoms for a
variety of coughs without drowsy or stimulant side effects.
Seasonal
colds can be a real headache for parents. Not only can children
infect the rest of the household, they are likely to get sick more
frequently than adults, and each illness can last for a week or
longer. Children average six to eight colds per year, compared to
just two to four for adults, according to the American Lung
Association. Additionally, the Centers for Disease Control and
Prevention note that because the common cold is caused by a virus,
antibiotics — which are used to treat bacterial infections — will
not make a cold better and could actually make it worse.
“Finding safe medicines for babies is challenging for parents,” said
Amy Fox, vice president of product innovation at Hyland’s. “Unlike
most traditional over-the-counter medicines that suppress symptoms,
Hyland’s Baby Cough Syrup alleviates coughs due to colds by
stimulating the body’s own defense mechanisms. The medicine itself
was formulated specifically to cover the wide range of cold-related
coughs, from the tickling cough to the dry cough.”
Building on the success of Hyland’s popular
Hyland’s Cough Syrup with 100% Natural Honey 4Kids, appropriate
for children ages 2 to 12 years old, Hyland’s Baby Cough Syrup
expands the Hyland’s Baby line. The line also includes the popular
and effective Hyland’s Baby Teething Tablets and all products are
completely natural, without the inclusion of artificial flavors,
dyes or parabens. The Hyland’s Baby Cough Syrup is a
pleasant-tasting liquid that comes with a dosing syringe for
accurate measurement and ease of delivery. It does not contain any
aspirin, acetaminophen, ibuprofen, naproxen, pseudoephedrine or
dextromethorphan.
Hyland’s Baby Cough Syrup is expected to first be available in
natural health stores by year end. Beginning in January 2012,
Hyland’s Baby Cough Syrup will be available in chain drug stores,
pharmacies, grocery stores, and supercenters. The product is
suggested to retail at $9.99.
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About Hyland's Inc.
Hyland’s, Inc., a division of Standard Homeopathic Co., develops
homeopathic medicines with the highest-quality natural ingredients,
following the strictest standards of preparation. With its
commitment to excellence for over a century, Hyland's consistently
provides quality and integrity in every product. From
Hyland’s Baby
Teething Tablets to
Hyland's Calms Forté, Hyland's cares for
families at every stage of life. Consumers can trust all Hyland’s
products to be natural, gentle, effective and safe for the entire
family. For more information on products, visit
www.hylands.com or
http://www.facebook.com/Hylands.Health
