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Hyland’s Launches New Arnica-Based Products

For Immediate Release

Contact:   Mary C. Borneman:

Hyland’s Inc.,

310-768-0700, ext. 51 office / 310-386-3381 cell
mborneman@hylands.com

 

Beth Meiklejohn

Diccicco Battista Communications

215-957-0300 x225

bmeiklejohn@dbcommunications.net

 

 

HYLAND’S LAUNCHES NEW ARNICA-BASED PRODUCTS

Vitamin Shoppe First National Retailer to Carry New Muscle Therapy Products

Los Angeles, CA – Hyland’s announced today the launch of its new arnica-based muscle therapy medication line including: Arnica 30X, Muscle Therapy Gel with Arnica, and Muscle Therapy Strips with Arnica. Hyland’s is proud to have Vitamin Shoppe as the first national retailer to carry these new products in store.

Each new product is specially formulated with arnica, the single top-selling homeopathic medicine in the United States, to help users recover from strain associated with their normal activities and get back to those activities more quickly. "Arnica is one of the most renowned remedies for trauma when there is soreness and tenderness involved," said J.P. Borneman, PhD, chairman and CEO of Hyland’s, Inc. “We know that our customers lead busy, active lives and feel confident that our new muscle therapy product line will help them maintain their physical health while doing so."

Hyland’s new products offer consumers relief from muscle pain, soreness, bruising and swelling due to over exertion and injuries. As with all Hyland’s homeopathic products, the medicines are safe, effective, and natural. The Muscle Therapy line combines the power of arnica with additional homeopathic medicines that provide additional therapeutic relief beyond what is offered by arnica alone.

In three different delivery forms, users can select the form that best suits them or combine delivery as needed. The Strips offer users the ultimate in convenience. Packaged in proper individual doses, users can carry the medicine with them anywhere. The Strips dissolve instantly on the tongue when administered. Muscle Therapy Gel offers relief in the same great formula as the Strips but in a topical gel for on-the-spot application. The Gel will be available at the lowest cost per dose in stores. Arnica 30X is offered in Hyland’s unique quick-dissolving tablets, making them easy to take wherever users are, as they dissolve instantly under the tongue, without the need for water.

Each of these muscle therapy medicines is designed to be used in both the preparation for and recovery from a full range of physical exercise, from casual daily activities to weekend athletes.

"At Vitamin Shoppe, we are committed to bringing the highest quality products to our stores to enhance our customer’s health and wellness. We are pleased to be the first national retailer to make Hyland’s new muscle therapy products available to our customers," said Carrie Plumley, nutritional supplement expert at The Vitamin Shoppe.

Hyland's new muscle therapy products are now available at Vitamin Shoppes nationwide.

About Hyland’s, Inc.

For over a century, Hyland's® has produced homeopathic medicines using the highest quality natural ingredients and in accordance with FDA Good Manufacturing Practices. Headquartered and manufactured in the Los Angeles area, Hyland’s® homeopathic medicines provide a safe and effective solution to health care issues that affect the entire family, from infants to seniors.

For more information on Hyland’s® and their products, please visit: www.hylands.com.

About Vitamin Shoppe

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through 400 company-owned retail stores, national mail order catalogs, and two websites, www.vitaminshoppe.com and www.bodytech.com.

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