News Release
For Immediate Release
Contact: Sarah Eykyn, Fresh Ideas Group
205-239-6445,
Sarah@freshideasgroup.com
Contact: Mary C. Borneman, Hyland's, Inc.
424-224-4135,
mborneman@hylands.com
Quit Nits offers effective, non-toxic solution to head lice
– ideal for back to school season
Keeping worry-free treatment on hand helps parents treat lice
quickly, without pesticides
LOS ANGELES (July 27, 2011) — No parent wants to discover that their
child’s hair is crawling with head lice, yet this parasitic invasion
is a fact of life for millions of Americans each year. Adaptable and
resilient, head lice, or Pediculus humanus capitis, have been
invading scalps for centuries by taking advantage of close
person-to-person contact to spread. As the school year begins, panic
stricken parents need not reach for harsh, toxic chemicals to kill
nits and eggs, however. Effective and non-toxic treatments such as
Quit Nits Complete Head Lice
Kit can kill head lice and prevent re-infestation without exposing
children, babies and pregnant or nursing mothers to pesticide risks.
When
an infestation has been established the natural reaction of parents
is to take action quickly but this need not mean reaching for
chemical treatments that use pesticides. Quit Nits, a treatment made
with natural active ingredients and distributed in North America by
Hyland's, Inc., works safely and effectively to kill head lice and
nits, and includes a preventative spray to prevent their return. The
Quit Nits Complete Lice Kit contains a 4 fl. oz. bottle of Advance
Lice Treatment Cream to eliminate head lice and their eggs, and one
easy-to-use Everyday Preventative Spray (1 fl. oz.) to prevent
re-infestation.
A short video explaining how to use the products can be found at
http://www.quitnits.us/
The Quit Nits treatment involves just
two simple steps: (1) apply the treatment cream thoroughly to dry
hair, and leave it on, covered with the included cap for four hours,
and (2) wash the treatment cream out. No further combing is required
to remove live lice, although a comb is included in the kit to help
remove dead lice and nits from the hair.
The fragrant Everyday Preventative Spray can be used both prior to
exposure as a proactive measure, and after infestation to avoid
reoccurrence and to condition hair. Parents in particular enjoy the
reassurance of the spray to protect their own hair during the school
year and in to summer camp season.
“What makes Quit Nits Kit and Spray so unique is its homeopathic
formulation of natural ingredients. The plant-based ingredients in
the product - Quassia Amara, Eucalyptus Globulus, Staphysagria &
Sabadilla - have a long history of use against lice,” said John
Found, Technical Director for Quit Nits. “When parents face a
challenge like head lice, having Quit Nits on hand in the medicine
cabinet is a fast, effective and worry-free way to treat the
problem,” Found noted.
Head lice have been found on the hair and
scalps of people worldwide for many centuries. A wide variety of
treatments have been used to eliminate them – from rigorous combing,
to smothering them with olive oil, peanut butter or petroleum jelly,
to chemical treatments containing pesticides that can cause severe
side effects. Spread by direct contact with the head or hair of
someone already infested, head lice can also be transferred by
sharing personal items such as brushes, hats and even linens. This
is why it is important to treat the whole family for head lice, even
if just one member is affected.
Because
infestations affect mostly school-age children, whose development
can be adversely affected by chemicals, the method of treatment used
to control head lice is of concern to many parents. The National
Pediculosis Association (NPA) is a non-profit volunteer organization
dedicated to protecting children from the misuse and abuse of
potentially harmful lice and scabies pesticide treatments. The PDA
is the 25th annual sponsor of National Head Lice Prevention Month,
and promotes “Comb First!” an educational campaign that encourages
parents to understand the importance of lice and nit removal, and
teaching them how to comb.
Quit Nits was created by
mother-of-three, Leanne Preston, whose non-toxic formula has
revolutionized the treatment of head lice from Australia to Europe,
and is now available throughout the U.S. Quit Nits products are made
with certified natural active ingredients that contain no chemical
pesticides, and have a low allergy formula. They are safe for use by
pregnant and nursing mothers, and for repeated use.
Quit Nits Complete Head Lice Kit can be found at chain drug stores,
pharmacies, grocery stores, natural product stores, and
supercenters, at a suggested retail price of $19.99. Quit Nits
Everyday Preventative Spray comes in a 4 fl. oz. bottle with a
suggested retail price of $9.99.
# # #
About Hyland’s, Inc.
Hyland’s, Inc., a division of Standard Homeopathic Co., develops
homeopathic medicines with the highest-quality natural ingredients,
following the strictest standards of preparation. With its
commitment to excellence for over a century, Hyland’s consistently
provides quality and integrity in every product. From Hyland’s Baby
Teething Tablets to Hyland’s Calms Forté, Hyland's cares for
families at every stage of life. Consumers can trust all of Hyland’s
products to be natural, gentle, effective and safe for the entire
family. For more information on products, visit
www.hylands.com or
www.facebook.com/Hylands.Health.
1
Garibaldi RA (1985). "Epidemiology of community-acquired respiratory
tract infections in adults. Incidence, etiology, and impact". Am. J.
Med. 78 (6B): 32–7.
2 Virginia Hopkins Health Watch,
http://www.virginiahopkinshealthwatch.com/2011/02/sinus-infection-alternative-solutions/.
3 “38 Percent of Adults and 12 Percent of Children
Use Complementary and Alternative Medicine”,
http://nccam.nih.gov/news/2008/121008.htm
