FOR IMMEDIATE RELEASE

Contact: Kristen Lunsford or Rachel Gutierrez, Kohnstamm Communications,

651/228-9141; Thao Le, Hyland’s Inc., 800/624-9659

This Winter, Tackle Colds the All-Natural Way 

Hyland’s New Sniffles ‘n Sneezes 4 Kids Offers Children Relief from Uncomfortable Symptoms with an Active Ingredient Proven to Shorten the Duration of Colds by Nearly Half

LOS ANGELES (August 15, 2006) – There’s nothing worse than watching a child suffer from the miserable symptoms that accompany a winter cold. Statistics show that children typically get colds three times as often as adults – suffering from symptoms that are more severe and last longer. This winter, parents can rest easy by stocking their medicine cabinets with Hyland’s new Sniffles ‘n Sneezes 4 Kids, an all-natural medicine that contains an active ingredient proven to shorten the duration of colds by nearly half.

According to the U.S. Department of Health and Human Services, preschool-aged children suffer from an average of six to 10 colds per year, as compared to adults, who average two to four colds per year, leading to days of sniffles, sneezes and missed school and daycare. This winter, parents can provide their children relief the all-natural way with Hyland’s new Sniffles ‘n Sneezes 4 Kids that offers the active ingredient, Zincum Gluconicum, clinically proven to shorten the duration of colds by nearly half. More specifically, the June 1992 issue of the Journal of International Medical Research notes that patients who were treated with zinc within one day after they began to experience a cold coming on experienced symptoms reduced by nearly half as compared to those treated with a placebo.

Hyland’s Sniffles n’ Sneezes 4 Kids is an all-natural, homeopathic medicine that relieves the symptoms of the common cold, including sneezing, sore throat, runny eyes, runny nose and headaches. Just like all Hyland’s homeopathic medicines, it is safe to take without fear of side effects or interactions with other drugs. The quick-dissolving tablets also allow for quicker absorption into the child’s system, so the medicine is safe and easy to administer.

“Sniffles n’ Sneezes 4 Kids tablets dissolve instantly, making it simple to ensure younger children receive the correct dosage. It also eliminates the hassle of trying to get children to take medicines they don’t like,” said J.P. Borneman, chairman and CEO of Hyland’s, Inc. “The medicine is a great option for parents looking to relieve their children’s cold symptoms without turning to medicines that can make them drowsy or have other unpleasant side effects.”

Hyland’s Sniffles n’ Sneezes 4 Kids is available in 125 quick-dissolving tablets at a suggested retail price of $6.99. Sniffles n’ Sneezes is part of Hyland’s 4 Kids line, medicines designed specifically for the special needs and dosages of children aged two and up.  The line also includes Complete Flu Care 4 Kids, a pseudoephedrine-free medicine that offers fast pain relief of flu symptoms and works without contradictions or side effects and Calms Forté 4 Kids, designed to relieve restlessness, irritability travel insomnia and night terrors. The products in the 4 Kids line are available in drug stores and other major retailers nationwide, including Walgreens, Albertsons, Sav-On, Osco, Brooks, Eckerd, Wild Oats, H.E.B. and select independent drug and natural foods stores.

Hyland's understands what busy families need to stay healthy. Hyland’s develops homeopathic formulas with the highest quality natural ingredients following the strictest standards for preparation. With a century of commitment, Hyland’s tradition of excellence consistently provides quality and integrity in every product. From Hyland’s Teething Tablets to Hyland’s Calms Forté™, Hyland's cares for your family at every stage of life. You can trust all Hyland’s products to be natural, gentle, effective, and safe for your family.

For more information on Sniffles ‘n Sneezes 4 Kids or other Hyland’s products, please contact  CONTACT _Con-406342EE1 \c \s \l Kristen Lunsford or Rachel Gutierrez at 651/228-9141.