For Immediate Release
Contact: Coral Darby
828.254.0914 o / 828.230.0170 c
Hyland’s Launches “Find Your Finish Line” To Support Boston Marathon Runners
#HylandsFYFL shares an intimate glimpse into what it takes to succeed in the world’s most prestigious running event.
LOS ANGELES, March 30, 2016 – Hyland’s, the country’s oldest and largest homeopathic medicine manufacturer and proud partner of the Boston Marathon®, is pleased to announce the launch of its “Find Your Finish Line” campaign. Find Your Finish Line (#HylandsFYFL) is dedicated to encouraging runners everywhere by sharing the inspirational personal stories of a select group of marathon runners. The campaign uses these narratives to encourage all athletes to discover their own unique finish line, challenge to tackle, or obstacle to overcome. Hyland’s Leg Cramps, the Official Cramp Relief Partner of the Boston Marathon, will support all runners before, during and after the 120th running of the world’s most historic road race.
“In a marathon, while everyone runs the same physical 26.2 miles, each of us crosses a very unique finish line, our own personal tale of victory,” said Lisa Shapiro, Hyland’s Brand Manager. “We want to help runners discover what that finish line will be and then cheer them on the whole way there.”
Hyland’s FYFL campaign commits to inspiring, educating and energizing runners as they journey towards the historic Boston Marathon, whether as a seasoned participant or a first time runner. The campaign includes a content-rich website dedicated to providing runners with motivational resources and practical tips to help achieve their athletic aspirations.
Additionally, 10 Boston runners have been invited to kick off the Hyland’s inaugural FYFL campaign. Each of these participants will submit 26 social media posts, over 26 days. The challenges will showcase each runner’s journey of self-discovery, including hearty mental and emotional conditioning, and give athletes everywhere the opportunity to vicariously prepare for the Boston Marathon.
Hyland’s invites all athletes to share their personal finish line stories on social media using #HylandsFYFL.
As part of the #HylandsFYFL campaign, Hyland’s will have subject matter experts throughout the campaign to encourage, motivate and help participants be successful:
- Dave McGillivray, Boston Marathon Race Director
- Bob Babbitt, co-founder Competitor Magazine and The Challenged Athlete Foundation
- Sarah Bowen Shea, author of the “Another Mother Runner” book series and co-founder of Another Mother Runner
Hyland’s, a trusted maker of homeopathic medicines for over 100 years, will exhibit at booth #520 at the John Hancock Sports and Fitness Expo and provide resources to runners throughout the race weekend. To learn more about Find Your Finish Line, visit Hylands.com/findyourfinishline. Follow or join the Find Your Finish Line conversation, #HylandsFYFL. To learn more about Hyland’s Leg Cramps products, visit Hylands.com/products/hylands-leg-cramps and watch the video.
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.’s Boston Marathon is the world's oldest annual marathon. The B.A.A. manages other local events and supports comprehensive charity, youth and year-round running programs, including high performance athletes and running clubs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago and New York City. More than 60,000 runners will participate in B.A.A. events in 2016. The 120th Boston Marathon will be held on Monday, April 18, 2016. For more information on the B.A.A., please visit www.baa.org.