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News Release
For Immediate Release

Contact: Diana Heinicke, Fresh Ideas Group
303-449-2108, ext. 23, Diana@freshideasgroup.com

Contact: Mary C. Borneman, Hyland’s, Inc.
424-224-4135, mborneman@hylands.com

Hyland's, Inc. launches Hyland's Baby Cough Syrup for infants 6 months and older

Safe, effective medicine provides natural relief for coughs due to colds

LOS ANGELES (Aug. 23, 2011) – Parents seeking a safe, effective medicine to soothe seasonal coughs will welcome the launch of Hyland’s, Inc.’s new Hyland’s Baby Cough Syrup for infants 6 months and older. Following the FDA’s 2008 warning about the use of over-the-counter medicines for infant coughs and colds due to safety concerns for very young children, parents have had few other over-the-counter medicine options to ease their children’s discomfort. Hyland’s new, 100 percent natural, homeopathic formula relieves symptoms for a variety of coughs without drowsy or stimulant side effects.

Seasonal colds can be a real headache for parents. Not only can children infect the rest of the household, they are likely to get sick more frequently than adults, and each illness can last for a week or longer. Children average six to eight colds per year, compared to just two to four for adults, according to the American Lung Association. Additionally, the Centers for Disease Control and Prevention note that because the common cold is caused by a virus, antibiotics — which are used to treat bacterial infections — will not make a cold better and could actually make it worse.

"Finding safe medicines for babies is challenging for parents," said Amy Fox, vice president of product innovation at Hyland’s. "Unlike most traditional over-the-counter medicines that suppress symptoms, Hyland’s Baby Cough Syrup alleviates coughs due to colds by stimulating the body’s own defense mechanisms. The medicine itself was formulated specifically to cover the wide range of cold-related coughs, from the tickling cough to the dry cough."

Building on the success of Hyland’s popular Hyland’s Cough Syrup with 100% Natural Honey 4Kids, appropriate for children ages 2 to 12 years old, Hyland’s Baby Cough Syrup expands the Hyland’s Baby line. The line also includes the popular and effective Hyland’s Baby Teething Tablets and all products are completely natural, without the inclusion of artificial flavors, dyes or parabens. The Hyland’s Baby Cough Syrup is a pleasant-tasting liquid that comes with a dosing syringe for accurate measurement and ease of delivery. It does not contain any aspirin, acetaminophen, ibuprofen, naproxen, pseudoephedrine or dextromethorphan.

Hyland’s Baby Cough Syrup is expected to first be available in natural health stores by year end. Beginning in January 2012, Hyland’s Baby Cough Syrup will be available in chain drug stores, pharmacies, grocery stores, and supercenters. The product is suggested to retail at $9.99.

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About Hyland’s
Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐ quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit www.hylands.com or http://www.facebook.com/Hylands.Health.