Natural Relief

Media - Press Release

News Release
For Immediate Release

Contact: Sarah Eykyn, Fresh Ideas Group
205-239-6445, sarah@freshideasgroup.com

Contact: Mary C. Borneman, Hyland’s, Inc.
424-224-4135, mborneman@hylands.com

Hyland’s, Inc. launches new solutions for big coughs and tiny colds

Innovative homeopathic company expands family of safe, effective products for all ages

LOS ANGELES (Mar. 9, 2012) – When colds strike, parents need safe, effective products on hand to reduce their family’s discomfort from seasonal illness quickly. Building on its century-long commitment to make safe and natural homeopathic medicines readily available, Hyland’s, Inc. is introducing two new products – DEFEND Cough for adults, and Hyland’s Baby Tiny Cold Tablets for children - at Natural Products Expo West, Anaheim, Calif., March 9-11, 2012 (booth #1370).

Hyland's DEFEND Cough Syrup (SRP $8.39) joins DEFEND Cold and Cough, DEFEND Cold and Cough Night, and DEFEND Sinus on the shelf to provide all-natural relief from coughs due to colds and flu. Formulated to stimulate the body’s own defense mechanisms*, the pleasant-tasting Cough Syrup is alcohol and PPA free. Delicious Living’s editors gave Hyland’s DEFEND Cold and Cough an honorable mention in the ‘Best Homeopathic’ category of their 2012 Supplement Awards, announced March 1, 2012.

Hyland’s Baby Tiny Cold Tablets extend the company’s line of popular products for young children. Tiny Cold Tablets (SRP $9.99) relieve the symptoms of runny nose and sneezing due to common head colds in a safe and effective formula that is 100 percent natural. The soft tablets dissolve instantly and contain no artificial flavors, dyes or paragons.

"We are excited to introduce these products to families in search of natural solutions for the symptoms of seasonal illness," said Amy Fox, vice president of product innovation at Hyland's. "We have invigorated our baby brand with a new package design so that parents can instantly identify Hyland’s products,while at the same time bringing new and innovative products such as the DEFEND line to market," she added.

Hyland’s additions to the pediatric market include the fall 2011 introduction of Hyland’s Baby Cough Syrup, which addresses a specific need for safe, effective medicine to soothe seasonal coughs in infants ages six months and older.

The Hyland’s Baby line also includes Hyland’s Baby Teething Tablets, the number one infant oral pain reliever in America**. Trusted by parents to provide relief for children for over 85 years, Hyland’s Baby Teething Tablets temporarily relieve the symptoms of simple restlessness and wakeful irritability due to cutting teeth and help reduce redness and inflammation of gums naturally.

Hyland’s will showcase its DEFEND Cough and Hyland’s Baby Tiny Cold Tablets, along with its full line of homeopathic adult, baby, children’s and active life products at Natural Products Expo West at booth #1370. Booth promotions include a free T-shirt giveaway to the first 100 visitors who mention the Hyland’s advertisement in Natural Foods Merchandiser, an Action Hero Mom gift basket giveaway, and the opportunity to be photographed in a life-size cutout of the online Action Mom avatar. Hyland’s will be promoting a special Mother’s Day celebration campaign for consumers in April 2012.

Hyland’s products are in available natural food stores, chain drug stores, pharmacies, grocery stores, and supercenters nationwide.

* These statements are based upon traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration.

**IRI, 52 weeks ending 1/12/2012, Infant Oral Pain Category

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About Hyland’s
Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐ quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit www.hylands.com or http://www.facebook.com/Hylands.Health.