#AMotherKnows by Hyland's
This past Mother’s Day, Hyland’s launched a new initiative to communicate Hyland’s commitment to the support, care and community of mothers everywhere, providing love and encouragement for all the hard choices, big and small, that mothers make every day to raise healthy, happy, kind and contributing children.
This new platform, #AMotherKnows, seeks to share the unique wisdom that mothers have passed on across generations and across the street, as part of the inherent community moms become part of the moment they are handed their brand new babies. Hyland’s looks to honor and share this love with every mother who has made the brand part of their tool box of mothering for over 100 years.
Hyland’s launched their new program with this video, that showcases the real and raw challenges, tears, joys and fears of motherhood, to honor the tough decisions mothers must make every day. In addition, women across the country will be asked to share their best pieces of mothering wit and wisdom on social media in the weeks to come, whether handed down from their own family, or simply from a friend. The best of these will be shared out via Hyland’s social networks, and may even find a place on future Hyland’s packaging or website. Truly, #AMotherKnows, and Hyland’s is proud to have been part of this special community for over a 100 years.
Good Manufacturing Practice at Hyland's
Have you heard of GMPs? GMP means “Good Manufacturing Practice”. Everything we do here at Hyland's is done strictly according to GMP, and it’s a really big part of the way Hyland's operates. We thought we would take this opportunity to tell you a bit more about GMPs and how we adhere each and every day in all of our facilities.
Part of GMP is "Good Documentation Practice," or GDP, which is basically how we document everything we do within the manufacturing process. GDPs are used for any type of product we develop and produce, as they outline the product standards and tell us how to monitor, test and judge for compliance. Why is that a big deal? Because it is our only way to show how we produce all of our many products and what goes in to each one. When we make one of our medicines, all of the important information that is generated during each step, and when it was carried out, is recorded by the person who performed it. This information reflects the complete history of the manufacturing, packaging and control of the product.
When a customer picks up a Hyland’s product, we want them to be assured we have done our best work to make that product. With this attention to detail, we can track back if there ever is a question about ingredients or safety. We do this all day, every day, for each and every product we make so the customer will get the best medicines for them and their family.
Hyland's Partners with GOOD+ Foundation to Donate to Families in Need
Did you know that more than one in five children in the United States live in households with incomes below the federal poverty level? That equates to over 16 million kids! Such a devastating fact ultimately effects all of us, and makes those of us here at Hyland's wonder how we can make a bit of difference to help these families in need.
So this fall, Hyland’s is partnering with GOOD+ Foundation, a non-profit organization, to get medicine to families that need it. Many of the parents served by GOOD+ Foundation are part of a multi-generational cycle of poverty, with 86% living below the poverty level, 33% being teen mothers and 63% being single mothers. With each purchase of Hyland’s 4 Kids Cold 'n Cough products, we will donate medicine. One purchase equals one donation, up to 100,000 bottles!
Staying true to the core vision of the company, we want to make safe, effective and natural healthcare solutions more easily accessible. We are working closely with GOOD+ Foundation to ensure our donation will help provide peace of mind to young moms who want to keep their children healthy during the back-to-school and cough/cold seasons.
The #GiveBackGood campaign is built primarily around social media, with robust content to communicate the brand and products, as well as GOOD+ Foundation's mission and programs. Hyland's will also be supporting the program via digital ads, radio ads, mobile rebates and influencer partnerships. We created special Give packaging to communicate the partnership with GOOD+ Foundation in stores. You will see it on shelves from August to December.
To learn more about the initiative, you can visit www.hylands.com/givebackgood or follow us on social media for updates.
Hyland's and Le Tour de France
Hyland’s is thrilled to announce that Hyland’s Leg Cramps took to the world stage with thirty-seven :30 spots that aired on NBCSports during the 104th edition of the Tour de France, one of cycling's Grand Tours. The race began with an individual time trial in Düsseldorf on July 1, and concluded with the Champs-Élysées stage in Paris on July 23. Our coverage began on Sunday and continued through the end of the tour, July 23rd. With a viewership of 39MM, this was an incredible opportunity to introduce and educate cyclists of all abilities to our Hyland’s Leg Cramps products.
Especially exciting was that Hyland’s Leg Cramps sponsored a “Commercial Free Mountain Stage Presented by Hyland’s” for Stage 12 on July 13th. This stage is one of the premier events of the race and is considered a “must watch” by fans. The race entered the Pyrénées from its traditional base, Pau and took in five categorized climbs, including the Col de Peyresourde immediately before the final climb to Peyregudes. As it was in 2016, it was once again the most exciting, nail-biting stage of the Tour de France, with a wild upset.
Ultimately, Chris Froome proved victorious, securing another win and begging the question, can he do it all again in 2018? Hyland’s Leg Cramps will be there to find out!
1903, what a year!
On a wind-swept beach in North Carolina, the Wright brothers piloted a plane for 59 seconds over a distance of 852 feet.
Not to be outdone, Henry Ford founded and incorporated the Henry Ford Company, now known as Ford Motor Company. The company was launched in a converted factory for a whopping $28,000.
And on the silver screen, The Great Train Robbery starring Gilbert M. 'Broncho Billy' Anderson debuted. At 12 minutes long, it is one of the very first westerns ever made, and the first to use multiple cameras. Did you know that the film was not shot in Hollywood, but rather in New Jersey?
Why talk about these milestones from 114 years ago, you might wonder? Because Standard Homeopathic Pharmacy (our parent company and eventual founder of Hyland’s) is among these miraculous starts that occurred in 1903.
When you stop and think about Hyland’s heritage, we are truly talking about the fact that our products are trusted by generations. We are talking about large changes in technology, infrastructure, new formations of government being founded like the Department of Commerce and more. Through it all, Hyland’s has stood the test of time. We continue to grow, seek out new ideas and innovations, and still hold dear our true values as a company.
We really have come a long way since 1903.
Team Work: Launching "Inside Hyland's"
Every now and then, life gives us an opportunity to be part of something bigger, something special that proves “the whole is greater than the sum of its parts.” We all have individual goals, but now and then those goals match those of the people around us, and the results can be inspiring. You see this regularly in baseball: the pitcher can get outs, but he doesn’t play the game alone. He needs outfielders to catch the ball and hitters to score the runs. This is what it means to be a part of a team.
At Hyland’s, we work hard to ensure that we are all reaching toward the same goal. Each individual plays a part, maybe as a pitcher, hitter or outfielder, but when we collaborate, we become a team. Each individual contribution is small, but together, our team works towards the shared goal of serving our customers. Our customer’s satisfaction is always how we measure success.
Sr. Director, Communications & Public Affairs
Hyland’s is pleased to offer U.S. Resident members of the Swami’s Cycling Club complimentary Rest and Recovery Kits of Hyland’s homeopathic products* to help you train harder and recover faster.
Rest and Recovery Kits include:
You’ve done your training; now don’t let leg cramps, muscle or joint pain keep you from your finish line.
Hyland’s is pleased to offer U.S. Resident participants in the Huntsman World Senior Games complimentary Rest and Recovery Kits of Hyland’s homeopathic products* to help you train harder and recover faster as you gear up for the Games.
Rest and Recovery Kits include:
Don’t let leg cramps, muscle or joint pain prevent you from getting back out there!
Hyland’s is pleased to offer U.S. resident runners of the Boston Marathon complimentary Rest and Recovery Hyland’s homeopathic products* that will help you recover faster so you can get back to what you love doing…running.
You’ve done the hard work to go the distance. Don’t let leg cramps, muscle or joint pain prevent you from crossing the finish line.
Hyland’s is pleased to offer U.S. Resident runners of the Boston Marathon complimentary Rest and Recovery Baskets with Hyland’s homeopathic products* that will help you to train harder and recover faster these last six weeks until race day.
Tell us about someone you think is like a HealthMaker!
Do you know someone who is making a difference in your community? Hyland’s would like to invite you to nominate someone who is MAKING HEALTH HAPPEN.
This one-of-a-kind program is for those who have developed their own platform to inspire others to embrace a healthy lifestyle and actively improve their lives.
Each month, you will have the opportunity to be featured on our social channels as part of the Hyland’s HealthMakers.
Fill out the form below to nominate a HealthMaker now!
Questions about Hyland's Earcare Products?
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