1-800 Homeopathy Founded

This mail order catalog launched with distinctive branding - amber glass bottle and hand-drawn labels sold the traditional Luyties homeopathic combination formulas.  From a customer base of 2,500 when it started, 1-800-Homeopathy now sells to 150,000 customers online and through direct mail.

Standard acquired
Luyties Pharmacal Co.

This homeopathic firm traces its lineage to 1853 when its medicines were popular on wagon trains. The purchase made Standard the only remaining American-owned homeopathic company in the United States.

Jay Borneman
becomes marketing director

Used Hyland’s Teething Tablets to break into the chain drugstore market

Cecil Craig's son, Jack,
joined the company.

Cecil Craig's son, Jack, joined the company.