Natural Relief

1-800 Homeopathy Founded

This mail order catalog launched with distinctive branding - amber glass bottle and hand-drawn labels sold the traditional Luyties homeopathic combination formulas.  From a customer base of 2,500 when it started, 1-800-Homeopathy now sells to 150,000 customers online and through direct mail.

Standard acquired
Luyties Pharmacal Co.

This homeopathic firm traces its lineage to 1853 when its medicines were popular on wagon trains. The purchase made Standard the only remaining American-owned homeopathic company in the United States.

Jay Borneman
becomes marketing director

Used Hyland’s Teething Tablets to break into the chain drugstore market

Cecil Craig's son, Jack,
joined the company.

Cecil Craig's son, Jack, joined the company.

Retail store moved to
corner of 8th and Olive.

Retail store moved to corner of 8th and Olive Streets in downtown LA.

Manufacturing outgrew basement

Manufacturing outgrew basement on 7th and was moved to Boyle Street while retail remained on 7th Street.

Cecil Craig developed Hyland’s Pink Aspirin for Children for his daughter, Marion

Cecil Craig developed Hyland’s Pink Aspirin for Children for his daughter, Marion. Marion was unable to swallow traditional pills so her father created a unique dissolving tablet that she could take more easily.

Homeopathic medicines were classified as drugs with HPUS inclusion in the Food, Drug and Cosmetic Act

Homeopathic medicines were classified as drugs with HPUS inclusion in the Food, Drug and Cosmetic Act of 1938.

Earliest found mention of Hyland’s Teething Tablets

Earliest found mention of Hyland’s Teething Tablets in company product catalogs.

Cecil Craig joined the organization

Cecil Craig, an enthusiastic pharmacy student, joined the organization and began managing the manufacturing lab upon graduating from pharmacy school four years later.

Standard Homeopathic
Company Started

George H. Hyland purchased the pharmacy and expanded the original compounding pharmacy into Standard Homeopathic Company.

Founded in 1903

Los Angeles, California

Eight Los Angeles physicians founded Standard Homeopathic Pharmacy in downtown LA on 7th Street between Broadway & Spring - retail at street level with manufacturing in the basement.

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